Comments on: Tactic #3: Blogging. The ‘why’ and the ‘how’… http://e1evation.com/2009/10/27/tactic-3-blogging-the-why-and-the-how/ content management and marketing for thought leadership Thu, 09 Feb 2012 14:01:46 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Todd Lohenryhttp://e1evation.com/2009/10/27/tactic-3-blogging-the-why-and-the-how/#comment-95 Todd Lohenry Tue, 27 Oct 2009 16:51:02 +0000 http://e1evation.com/?p=2047#comment-95 Great point, Jesse -- blogging doesn't make you a thought leader any more than purchasing Photoshop will make you a graphic designer. You have to have an intellectual position that is worth promoting! Great point, Jesse — blogging doesn’t make you a thought leader any more than purchasing Photoshop will make you a graphic designer. You have to have an intellectual position that is worth promoting!

]]> By: Jesse Seymourhttp://e1evation.com/2009/10/27/tactic-3-blogging-the-why-and-the-how/#comment-94 Jesse Seymour Tue, 27 Oct 2009 16:49:21 +0000 http://e1evation.com/?p=2047#comment-94 Wow... this is a great comprehensive article. One point I would like to add that I didn't see in the article is that blogging is not a silver bullet.Blogging is a tool - not a strategy. You still need to define your overall message and target your market otherwise you'll be spinning your tires and not going anywhere.I have seen businesses built around blogging and I have seen traditional brick and mortar business 'adapt' blogging. On both sides the ones who succeed are the ones who understand that blogging needs to be a part of an overall plan, not the plan itself. Wow… this is a great comprehensive article. One point I would like to add that I didn’t see in the article is that blogging is not a silver bullet.

Blogging is a tool – not a strategy. You still need to define your overall message and target your market otherwise you’ll be spinning your tires and not going anywhere.

I have seen businesses built around blogging and I have seen traditional brick and mortar business ‘adapt’ blogging. On both sides the ones who succeed are the ones who understand that blogging needs to be a part of an overall plan, not the plan itself.

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