Personal branding is a decidedly human endeavor

John Jantsch of DuctTape Marketing on personal branding…

“I participated in the 2007 Global Telesummit titled A Brand You World…

In my view, branding has always been a very human endeavor. This is so true for the small business owner and certainly a wise approach for the person trying to create a career that nourishes.

Personal branding, like any form of branding, is all about authenticity. It’s a bit ironic how the thing we sometimes need the most help with is being real.” Source: Personal branding is a decidedly human endeavor | Small Business Marketing Blog from Duct Tape Marketing

You can listen to John’s podcast here…

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Tagged as: Blogging, Business, Duct tape, Duct Tape Marketing, Human, John Jantsch, Marketing and Advertising, Personal branding, Small Business