While you were sleeping [social media edition] 2/9/2010

Social media has it’s own “while you were sleeping” today…

“Although all is said and done when it comes to football this season, such is not the case for the Super Bowl advertisers.

We’re now entering the entertaining aftermath of the Super Bowl ad showdown, and thanks to social media tracking services like Alterian and Radian6 (Radian6), we can take an early look at advertisers winning big on the web.” Source: Social Media Score Card: How the Super Bowl Advertisers Performed

Apparently, Focus on the Family and their Tim Tebow commercial dominated the space…

Elsewhere, the TED conference starts today…

“The 2010 Technology Entertainment Design conference will be kicking off tomorrow in Long Beach, California, bringing the leading minds of many fields together to talk shop about innovation, change, and what the future holds.

As social media has become a game changer for industries across the board, you can bet the experts at this year’s TED conference will have their sights set on peeling back the hype and getting at the core of what social technology has in store for this year and beyond.” Source: 5 Insightful TED Talks on Social Media

Is Twitter dead?

“AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as something more than just another advertising channel.

“Like Second Life, Twitter has become a wasteland for brands. Verizon, a company that spent more than $1 billion on advertising in 2009, has around 5,000 followers — about 0.3 percent the amount that Perez Hilton has. Coca-Cola has 15,000. Apple’s not even on Twitter. And some corporate Twitter accounts suffer from prolonged neglect. Delta Airlines’ Twitter page went from June 17 to Dec. 22 last year without a single update. Delta reps could not be reached for comment.”

So, what’s the message? If you’re looking at trying to find a pure brand building or advertising channel to supplant what you’re doing on television or in print, then Twitter may not be the best substitute. But, if you’re trying to see what kind of conversation there is around your brand, the types of people interested in the industry you serve, the ideas, compliments and complaints that people have about your brand (and your industry), then why would you not be engaged on (or at least monitoring) Twitter? ” Source: Marketers Miss The Mark With Twitter | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image

Rock on!

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Tagged as: Add new tag, Advertising, Coca-Cola, Mitch Joel, Radian6, Social network, Super Bowl, TED, Twitter