While you were sleeping I 2/24/2010

This is the deep thinking strategy version. Seth Godin starts…

“This is perhaps the greatest marketing strategy struggle of our time:

Should your product or service be very good, meet spec and be beyond reproach or…

…should it be a remarkable, memorable, over the top, a tell-your-friends event?” Source: Seth’s Blog: Once in a lifetime

Chris Brogan ponders the different ways we communicate…

“Business isn’t always about the sale. Business isn’t always (is it ever?) a straight line. Business is sometimes a conversation long before I need the sale. Business is sometimes just connecting to stay on the human side of the fence. ” Source: The Different Ways I Communicate

Gina Trapani has two new videos; one on multitasking and the other on ‘Googlejuice’…

“My FastCompany.com video series continues with two new installments: one on reducing multitasking, and the other on claiming your name on the web.” Source: Latest Videos: Singletasking and Personal Googlejuice | Smarterware

Next?

“Is your social media program about asking, or answering?

Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.

Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. And at the execution level, it’s an important distinction.” Source: Is Your Social Strategy Proactive or Reactive | Social Media Marketing | Social Media Consulting – Convince & Convert

Have a productive day!