Ummm. Tell me again why I want to use social media to market my brand?

What’s this?

“Nielsen recently released a new report that officially documents what many of us already know, just never substantiated through data. According to a study published at the end of January 2010, Nielsen observed the online social activity of consumers around the world and discovered an 82% increase in time spent on social networking sites in December 2009. On average, users spent more than five and a half hours on popular networks such as Facebook and Twitter in December 2009. In December 2008, users clocked just over three hours on social networking sites.” Source: Time Spent on Social Networks up 82% Around the World

Uh oh! If I leverage social media outposts to expand my brand into social media I may actually generate some leads…