If you’re reading the tea leaves, you know that ‘mobile’ is getting more important…
“Speaking at a Mobile Marketing & Advertising event in Las Vegas to coincide with CTIA Wireless 2010, Diana Pouliot – director of mobile advertising at Google – revealed that one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.Paul Feng, Google’s mobile-ads group product manager, echoed Pouliot’s sentiments and expounded on Google’s efforts to make the search giant’s advertising reach as local as possible.
Building on the changing ad formats foreshadowed by Google in recent months, Feng suggested further tweaking of those formats in the near future – changes that may even involve new forms of user interaction, including navigation.
According to Mr. Feng: “We think of location as a hugely important signal.”” Source: Google Says Local Intent is Behind One-Third of Mobile Searches : Mobile Marketing Watch – The Pulse Of The Mobile Marketing Community
Still it amazes me how few people are taking advantage of a free service from Google, namely adding your business information to Google Maps. I wrote about it here. Don’t miss my presentation to the Ashwaubenon Business Association today on ‘Practical, tactical social media’! There’s still time — learn more here…
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