Sarah Hartshorn of Social Media Today did a nice job recently on the topic of social bookmarking…
“Social media bookmarking sites are a wonderful way to market your business, product or service without breaking the bank. Sharing resources, data and content through social bookmarking, you’re able to connect with your target audience and provide them with information that’s relevant to their needs. Because social bookmarking is social in nature, the opportunity to engage with an otherwise untapped audience is (remarkable/guaranteed).Of course, the obvious question is how do you start marketing with social bookmarking? We’ve put together a list of suggestions and strategies to get your social bookmarking marketing efforts moving in the right direction.” Source: 5 Ways to Market with Social Bookmarketing
Here’s my take…
“Marketing with social bookmarking is the fastest way to get recognition from search engines. If you’re appearing with the search engines you’ll be increasing brand awareness and generating additional traffic to your website as a result. Focus on posting interesting and fresh content that will appeal to your audience and keep them coming back for more.” Source: 5 Ways to Market with Social Bookmarketing
For me, the combination of Google Reader and Shareaholic is a winner. I can either share items directly from Google Reader or use Shareaholic to post sites I want to bookmark to my Google Reader shared items. I publish those shared items to my website via rss as ‘featured articles’ — that way the things I bookmark benefit not just me, but all my readers…
