RSS (“Really Simple Syndication” or “Rich Site Summary,” depending on whom you ask) has three distinct advantages over Web browsing and e-mail, the two most popular ways to read news online. First, no ads or graphics clutter the headlines and article summaries. True, most news sites make you click through to the full Web page to read the whole story, but scanning an RSS reader is still more efficient than looking at, say, the front page of the New York Times online. And bloggers, who don’t depend on ads for survival, usually stuff their entire posts into RSS.
Second, an RSS reader automatically updates itself with the latest items from the sites you tell it to watch, so it’s always fresh. You don’t have to hop from site to site, or constantly click “refresh,” to know what’s been published by the sites you frequent most. Lastly, you can include customized RSS “feeds” that cull material from multiple news sources into a single data stream. For example, John Kerry’s staff provides an RSS feed on his blog to funnel the latest coverage and endorsements to RSS-using supporters.
RSS from a different perspective…
