Part of getting noticed – the theme of this Being Smarter blog is getting emails past not only human gatekeepers, but the worst gate keeper of all in the corporate domain – the dreaded Outlook Junk filter.
To say it is an inaccurate and overzealous piece of software is an understatement. At first glance, it appears to have little consistency too – emails from the same person sometimes get through, sometimes don’t. As a receiver of plenty of emails – I will always give the junk folder a once over before SHIFT-DELETING (delete forever as opposed to deleting to the delete folder – it’s not as if you’re likely to ever need the mails in the junk folder ever again…)
Here are some rules I’ve picked up along the way to help you get round this junk filter whether you’re sending a single mail or an email marketing campaign.
I suspect that Microsoft is also tagging an inordinate amount of mail as spam that comes from Google Apps or Gmail. Can anyone substantiate this? If I know someone’s an Outlook user, I may connect with them via MSN or Hotmail…
