For a nonprofit organization, finding passionate people who are receptive to your message is the difference between getting your message heard and having it fall on deaf ears. Niche networks are smaller, more specific networks that can provide you with targeted, passionate audiences ready and waiting to hear what you have to say.
Whether you’re looking to join and participate in niche networks for outreach purposes, or you have a network idea that you’d like to test out, niche networks should not be overlooked. The trick is to balance working with larger networks and some of the more specific networks to create a very useful and strategic approach to community building.
We all dream of having a billion fans on Facebook and gobs of Twitter followers, but for those who are active in the social media space, we know that the end goal should always be quality over quantity. We don’t want thousands of disengaged supporters — we want everyone we interact with to be engaged.
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