I’ve been conducting some experiments on sharing lately, tracking the number of clicks on various links I share on Twitter and Facebook. While my stats are biased by a couple of factors, I anticipate they will tell us a few interesting things about what kind of traction you can get out of sharing items through social media.
Recently, the fine folks at dlvr.it, an automation service that will post any RSS feed’s entry to any or all of a eight services (Twitter, Facebook, Tumblr, Identica, Google Buzz, LinkedIn, Ping.fm or another RSS feed), asked me to try their site. I thought it would make for a good lab since they offer metrics behind your shares.
About two months ago, I set up the RSS feed of my Google Reader Shared Items (which I don’t use often, but decided to play with) to post links to my Twitter account. I also set up the RSS feed for Social Media Explorer to post on Twitter as well. My hypothesis was that sharing items from my feed reader would elicit more response than sharing my own content. After all, the social media purists say you shouldn’t self-promote.
I was wrong.
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