Location based check-in type services are this year’s overhyped topic – with good reason. While you may not understand why someone wants to be the mayor of their barber shop, you do need to recognize the behavior that social location services such as Gowalla, Foursquare, Yelp! and Facebook Places represents for the local business.
Shoppers these days are using the Internet to find everything locally and increasingly using mobile devices, services and apps to effectively bypass even the web to find a merchant. What that means is that local small businesses need to find ways to tap into the behavior and not necessarily try to ride the hype wave to Foursquare fame.
Below are five ways the local small businesses can capture their own personalized version of social location behavior and tap what may be the ultimate online to offline combo to produce sales.
More good stuff from John Jantsch. You can follow the ‘via’ link above to go to the source and read the rest of the article if you’re interested…
