Thinking about a business blog? I think about it all the time…
“Search Engine Land blogger Ciarán Norris says there is no right way to blog.
He cites Forrester’s recent policy decision to require its analysts to blog at Forrester.com, which seems like the wrong path to take but, given the recent exodus of a number of analysts – Charlene Li, Jeremiah Owyang to name two of the more prominent – perhaps they’re skittish about allowing analysts to build up too much of a personal brand at the expense of the corporate. (But, that’s a topic for another post, one that I do plan to address.)
Back to the question at hand, is there a right or wrong way to blog? And, what makes a blog a blog anyway?
I can think of a number of wrong approaches to blogging – simply using a blog to repost press releases, for example. Ghost-blogging for another. Not a big fan of that.
Aside from those rather obvious fails, here are some ways to make sure you get blogging right” Source: Social Media Today | Business Blogging: Is There a Right or Wrong Way?
Author Paul Chaney lists these five objectives:
- Make it personal
- Make it practical
- Make it topical
- Make it fit the platform
- Make it happen
You’ll want to go to the source to get the rest of Paul’s perspective. Questions? Feedback? You know the drill! Comment, call or contact…
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