Inability to effectively execute key strategies… and then lack of accountability for that failed execution… is probably the single most costly business issue today.
Most organizations are not held back by a lack of creativity, innovation or a supply of good ideas. What hamstrings most businesses is the inability to translate all of those great ideas… into action… and then into positive results. In my view, this is a classic case of the “Knowing – Doing” gap. Many businesses know exactly what they need to do to differentiate their products/services in the marketplace and capture competitive advantage… yet most businesses struggle mightily in creating a culture of accountability and disciplined execution that can translate those strategies and plans into deliverable results. Which means, if your organization can increase its ability to execute effectively by fostering a strong culture of accountability… it could have an incredibly dramatic positive impact on your success!
That is why for the last five years I have been relentlessly focused on understanding what it takes to create a culture of accountability within an organization. My research and field projects indicate there are basically nine key steps to effective execution, but to me four of them stand out as absolutely critical.
If you’re a business owner and you haven’t read John Spence’s book “Awesomely Simple”, you’re doing yourself a great disservice! Go to Amazon and download a Kindle version this instant! You can follow the ‘via’ link above get the four steps John feels are absolutely critical…


Just found this on my google blog search == thank you VERY much for posting it — and for your recommendation of my book!
John, there are few authors that I endorse as wholeheartedly as I do you and
your work. Thanks for the impact you’ve had on my life and our company…