7 reasons why your marketing plan doesn’t work…

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John Jantsch of Duct Tape Marketing writes:

“Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map or GPS device.

A marketing plan is commonly accepted as standard fare, but still, few businesses operate from any semblance of one. In my experience it’s not because they don’t think they need one, it’s because they’ve either never gotten around to creating one, or worse, they’ve created a marketing plan only to check it off the list and shove it in the bottom of drawer somewhere.

I’ve worked with many small businesses, created many marketing plans, and I can tell you that a big part of the problem is the current plan mindset. Marketing plans are essential mind and stress freeing tools, and you can and should lean very heavily on yours – if you can avoid these marketing planning pitfalls.” Source: 7 Reasons Why Your Marketing Plan Doesn’t Work : Marketing : Idea Hub :: American Express OPEN Forum

Please go to the source and read the rest of the article — it’s a keeper…