Cover via Amazon
Mitch Joel on grazing…
“It’s also probable that the majority of people online no longer spend a lot of time diving deep into one, specific piece of content, and that in a world where a 140 characters published millions of time every single day is real content, and our media inputs are everything from SMS text messages and emails to YouTube videos and Facebook status updates, we’re becoming less about consuming every bit and bite and more about grazing lots of content, everywhere and always.” Source: Just Grazing | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image
Do you have an unfair advantage?
“You’re competing against a billion-dollar company. It’s armed with a $10 million advertising budget and a battalion of marketing professionals. All you’ve got is your little blog.
What an unfair advantage for you.
Online social media tools like blogs, Twitter, podcasts, Facebook and YouTube are the best thing ever to happen to small business.” Source: Social Media: The Small Business Owner’s Unfair Advantage | ShopTab Facebook App Blog
What are you doing/will you do to level the playing field with social media?
Finally, marketing or sales?
“Most people refer to this social media thing as social media marketing – implying that the use of these new tools and tactics is primarily the domain of the marketing department.
It’s funny, but I’ve always said that while marketing owns the message, sales owns the relationship, so using social media to build deeper relationships on a customer by customer basis just seems like a pretty natural thing for the sales team.
No matter what you think about social media personally, your customers are moving online and into the social web in droves, so you and your organization have little choice but to figure out how to benefit from this evolution.” Source: 5 Ways That Sales People Can Benefit From Using Social Media : Marketing :: American Express OPEN Forum
Maybe all the advertising and social media around the Super Bowl will spark some ideas. Track it here…
- Watch Super Bowl ads before/during/after
- 8 Social Media resources for the Superbowl
- Sneak peek at the Super Bowl social media blitz
Oh, and…
50+ cheap and healthy party foods!
