Have you ever tried to make a viral video? Good luck! It’s hard to do. Here’s why…

“Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral. Yet, we’re asked repeatedly to create viral videos, posts, and other social objects that will trigger an endless array of retweets, pages and profiles that immediately attract fans and followers accompanied by a deafening wall of sound propelled by word of mouth.

Content doesn’t make something viral; people are the primary source of powering social objects across the attention nodes that connect the human network.” Source: Redefining Viral Marketing

Go to the source for the rest of the article — it’s definitely worth the read!

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