Kawasaki on outbound vs. inbound marketing

Guy Kawasaki in Sunnyvale, California at the P...

Image via Wikipedia

“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” Guy Kawasaki

Tags:

3 Responses to “Kawasaki on outbound vs. inbound marketing”

  1. Making Money Online Tips June 29, 2011 7:58 pm
    #

     Inbound marketing involves getting found by potential customers through search (opposite of Outbound Marketing). The shift from outbound to inbound marketing has led to new mediums of outreach to the public. Outbound marketing, also referred to as “old marketing” or traditional marketing, targets a broad audience using print ads, television ads, telemarketing/cold calls, direct mail/e-mail, etc

Trackbacks/Pingbacks

  1. Business Blog Makeover, Folding In Three Business Practices « Grow a Biz - March 8, 2010

    [...] Outbound vs. inbound marketing (e1evation.com) [...]

  2. Local SEO | Search Marketing | Internet Marketing in Tucson | Local Marketing Tucson - April 5, 2010

    [...] Outbound vs. inbound marketing (e1evation.com) [...]

Leave a Reply