“If you have more Money than brains, you should focus on Outbound Marketing. If you have more Brains than money, you should focus on Inbound Marketing.” Guy Kawasaki

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[...] Outbound vs. inbound marketing (e1evation.com) [...]
[...] Outbound vs. inbound marketing (e1evation.com) [...]
Inbound marketing involves getting found by potential customers through search (opposite of Outbound Marketing). The shift from outbound to inbound marketing has led to new mediums of outreach to the public. Outbound marketing, also referred to as “old marketing” or traditional marketing, targets a broad audience using print ads, television ads, telemarketing/cold calls, direct mail/e-mail, etc