Think that mobile/local search is just a fad?

Think different!

“Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content* via mobile devices in January 2011, up 34% from the 57.6 million who did so one year earlier, according to a report by the Local Search Association (LSA). The use of mobile apps to access local content grew most dramatically: 56% of surveyed mobile subscribers used apps to access local content in January, up 14 percentage points (PPs) (or 34%) from the 42% who did so a year earlier” Source; Search Engine Marketing – Local Business Search: Mobile Surges 34% : MarketingProfs Article

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