Brad Feld shares a great perspective today…
If I were going to create the Brad Feld sound bite for Marketing it would go something like this “Don’t do marketing. Focus on becoming a thought leader in your space. Talk everyday with your customers, perspective customers, partners, and the world about why you do what you do and why you think it is important. The reality is you can only talk about what you do one or two times before people think ‘got it’ and stop listening. But, if you talk about what you believe and point to countless examples that exemplify your beliefs, you can build real engagement with people who care/believe the same things.”
Not trying to put words in your mouth. Just saying that the actions that I see don’t match the words that I hear and I think there is easy opportunity to change that for the better.
Follow the ‘via’ link above for a great article about ‘thought leadership‘ marketing. Comment, call or ‘connect’ so we can talk about how this applies to your organization…
- 6 Ways to Establish Yourself as an Industry Thought Leader (hubspot.com)
- 10 Steps to Successful Thought Leadership to Elevate Your Career and Your Organization (e1evation.com)
- Is Thought Leadership Annoying and Boastful? (e1evation.com)
- Thought Leadership Inteview on Craig Bading’s Site (marketingsavant.com)