Aside

Old Klout scores vs. New Klout scores

Image representing Twitter as depicted in Crun...

Image via CrunchBase

I’m a bit of a data packrat. My hard drive is littered with piles of spreadsheets, CSV files, MySQL databases, and more, which comes in handy more often than you’d think. When Klout announced a major change to their algorithm on October 26, 2011, I knew I had to take a look and see how scores had changed – but I had to do it in a statistically valid way. I strive to avoid producing “studies” and “social media science” that would be labeled cringeworthy by folks like Tom Webster.

Luckily, I had a pool of old Klout data with original Twitter IDs from July laying around, so I was able to do a longitudinal study of Klout scores for the same set of IDs over time. Let’s see what changed…

Follow the ‘via’ link if you want to know more. Comment or ‘connect’ to discuss how this applies to you and your organization…

, , , , , , ,

  • http://twitter.com/desousarm Rose Marie DeSousa

    When does Klout
    score become really relevant as a professional? I see this being useful in
    branding products or companies, but question its relevance as a professional
    unless of course one works the public eye

  • http://e1evation.com Todd Lohenry

    I’m very conflicted, Rose Marie, about Klout scores. Whether its accurate or not, hiring authorities are using it as an independent benchmark as part of the interviewing process. Of course if you don’t care about that kind of thing, it’s irrelevant, but still I think you almost have to pay attention to it…

%d bloggers like this: