I’m a bit of a data packrat. My hard drive is littered with piles of spreadsheets, CSV files, MySQL databases, and more, which comes in handy more often than you’d think. When Klout announced a major change to their algorithm on October 26, 2011, I knew I had to take a look and see how scores had changed – but I had to do it in a statistically valid way. I strive to avoid producing “studies” and “social media science” that would be labeled cringeworthy by folks like Tom Webster.
Luckily, I had a pool of old Klout data with original Twitter IDs from July laying around, so I was able to do a longitudinal study of Klout scores for the same set of IDs over time. Let’s see what changed…
Follow the ‘via’ link if you want to know more. Comment or ‘connect’ to discuss how this applies to you and your organization…
- Old Klout scores vs. New Klout scores (christopherspenn.com)
- Is There Room for a Klout for Professionals? (mashable.com)
- Nobody Gives A Damn About Your Klout Score (techcrunch.com)
- Klout Tweak May Affect Your Score (mashable.com)
- Big Question (Answered): “Did Your Klout Score Plummet? Do You Care?” (readwriteweb.com)