Google neuters Google Reader

Image representing Google Reader as depicted i...

Image via CrunchBase

In what appears to be a relatively innocuous announcement from the Google Reader team at Google, Google has gutted Google Reader in favor of the unproven Google+…

Today we’re rolling out the new Reader design, and the Google+ features that we mentioned just over a week ago. Before the day’s over, all Reader users will be able to enjoy the following improvements:

  • A new look and feel that’s cleaner, faster, and nicer to look at.
  • The ability to +1 a feed item (replacing “Like”), with an option to then share it with your circles on Google+ (replacing “Share” and “Share with Note”).

Integrating with Google+ also helps us streamline Reader overall. So starting today we’ll be turning off friending, following, shared items and comments in favor of similar Google+ functionality.

We hope you’ll like the new Reader (and Google+) as much as we do, but we understand that some of you may not. Retiring Reader’s sharing features wasn’t a decision that we made lightly, but in the end, it helps us focus on fewer areas, and build an even better experience across all of Google.

If you decide to stay, then please do send us your feedback on today’s set of improvements. Google+ is still in its early days, after all, and we’re constantly working on improvements. If, however, you decide that the product is no longer for you, then please do take advantage of Reader’s subscription export feature. Regardless where you go, we want to make sure you can take your data with you.

Updates to Google Reader on the web are rolling out gradually and should reach all users by end of day. A new Android application will follow soon. If you have questions about today’s announcements, please check out our Help Center.

“So starting today we’ll be turning off friending, following, shared items and comments in favor of similar Google+ functionality.” WTF?

These were some of the most powerful, albeit underutilized features of Google Reader. I consider the ability to synthesize my own rss feeds and publish directly from Reader to be amongst it’s most powerful features. No, as you can see, users can no longer create clips, blogrolls, feeds or share folders with other users! There hasn’t been a worse change since New Coke

Thanks to this brilliant maneuver, I can no longer use Google Reader as a social bookmarking tool to share content as I travel around the internet. I can no longer autopost my Google Reader shared items to Twitter. I can no longer autopost my Google Reader shared items to the sidebar of my blog. I can, however send them to the shrinking number of active users in Google+. In short, Google has crippled my internet publishing workflow…

I’m going to continue to track this issue and stay on top of Google Reader changes for you — for me, there is no more important tool in my workflow and ‘thought leadership’ marketing. From where I sit right now, Google’s changes were stupid and short-sighted; they sacrificed the power of Google Reader to the untested and flagging Google+. I feel another Wave coming on — a wave of nausea…

Tags:

Subscribe & Connect

Please connect with me on YOUR favorite network...

12 Responses to “Google neuters Google Reader”

  1. Design That Rocks November 1, 2011 9:46 am
    #

    I was dazzled at first by the design upgrade….but this is a sad way for google to force G+ down its users throats.

  2. Todd Lohenry November 1, 2011 9:48 am
    #

    Truly a move that says “but wait, there’s less!” :-/

  3. Tommytrc November 1, 2011 9:57 am
    #

    Can’t you just use a tool to scrape your g+ account for your content you want to share?

  4. Todd Lohenry November 1, 2011 10:05 am
    #

    The future is unclear right now, but removing the creation of rss feeds, blogrolls and clips was a pretty stupid move. In time, they may all be replaced, but it’s a pain in the a$$ for now. As Jason Falls said ” Lots of people had some automated functionality tied to that. Now it’s just gone. Grrr.”

  5. Todd Lohenry November 1, 2011 10:06 am
    #

    btw, do you know of such a tool? As far as I know, Google+ doesn’t produce an rss feed…

  6. Michelle Mangen December 5, 2011 5:54 am
    #

    Todd ~ def keep me posted. I am pretty mad about it too though I didn’t realize the feature that i use the most — that you taught me about — was gone until last night since I hadn’t needed a new tag until now.

    If I happen across anything I’ll let you know too. Stupid Google.

Trackbacks/Pingbacks

  1. Google neuters Google Reader | Tools for Thought Leaders - November 1, 2011

    [...] I’m going to continue to track this issue and stay on top of Google Reader changes for you — for me, there is no more important tool in my workflow and ‘thought leadership’ marketing. From where I sit right now, Google’s changes were stupid and short-sighted; they sacrificed the power of Google Reader to the untested and flagging Google+. I feel another Wave coming on — a wave of nausea… via e1evation.com [...]

  2. The dumbing down of Google Reader | People to People Programs - December 9, 2011

    [...] Google neuters Google Reader | e1evation, llc Today we’re rolling out the new Reader design, and the Google+ features that we mentioned just over a week ago. Before the day’s over, al… E1evation [...]

  3. Social media and internet marketing; my winning lineup for 2012 | Todd's Point of View - December 15, 2011

    [...] Google neuters Google Reader | e1evation, llc Today we’re rolling out the new Reader design, and the Google features that we mentioned just over a week ago. Before the day’s over, al… E1evation [...]

  4. Social media and internet marketing; my winning lineup for 2012 | People to People Programs - December 15, 2011

    [...] Google neuters Google Reader | e1evation, llc Today we’re rolling out the new Reader design, and the Google+ features that we mentioned just over a week ago. Before the day’s over, al… E1evation [...]

  5. Is Google+ Heading in Too Many Directions at Once - February 1, 2012

    [...] and I think they’re making some pretty bad decisions along the way – like the changes made to Google Reader…Since the launch of Google+ 5 months ago, the social network has gone through many changes in [...]

  6. Google neuters Google Reader - February 1, 2012

    [...] to the untested and flagging Google+. I feel another Wave coming on — a wave of nausea…via e1evation.com Posted on November 1, 2011 by Todd Lohenry in Content Management, Just in case, ThoughtsTags: [...]

Leave a Reply