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Here is some important new thinking about the connection between the deluge of data and marketing…
“In a new paper titled, “Closing the Marketing Capabilities Gap,” Wharton professor George Day addresses the disconnect between the demands of markets and the ability of firms to meet those demands. Such a gap, he points out, is “costing firms profitability now and competitiveness in the future.” Using Day’s paper — and also a new IBM study based on conversations with 1,700 chief marketing officers worldwide — Day and colleague David Reibstein talked with Knowledge@Wharton about the growing flood of data, new knowledge sharing technology, the socially networked and ever demanding consumer, and how some companies are successfully building their customer base, among other topics.” An edited transcript of the conversation follows: Today’s Marketing Challenge: Turning the Data Deluge into Competitive Advantage – Knowledge@Wharton
Personally, I’m surprised there’s no mention of curation — I guess that’s an opportunity for a different post. In the meantime, go to the source to enjoy the transcript if you’d like…
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