Archive | November 15, 2011

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The signs point to content marketing in the new year…

Seems a little early to for ‘prediction posts’ but this one caught my eye nonetheless… “Content curation was so last year. In 2012 we’re going broader; we’ll be talking about a marketing discipline called “Content Marketing.” It’s actually not all that new; in fact, some social media pundits have been talking about it for years. [...]

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Struggling with content strategy?

Interesting thoughts from Rachel Lovinger… “Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. Usually they think it [...]

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How to make content curation work for your brand

By Antonia Harler Everyone, rightly or wrongly, wants to be part of the thousands of ‘conversations’ taking place online right now.Via www.scoop.it

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