The signs point to content marketing in the new year... @e1evation

The signs point to content marketing in the new year…

By Todd Lohenry + on November 15, 2011 in Content Marketing, Social Media

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Seems a little early to for ‘prediction posts’ but this one caught my eye nonetheless…

“Content curation was so last year. In 2012 we’re going broader; we’ll be talking about a marketing discipline called “Content Marketing.” It’s actually not all that new; in fact, some social media pundits have been talking about it for years. But 2012 is the year content marketing is hits the social media trends list and the mainstream, because content marketing is now a concept that executives can finally sink their teeth into.

Content marketing is essentially the same thing that social media gurus have been discussing for quite some time, which is that brands must “be the media.” But “be the media” is a scary concept for a CMO or CEO, because they think that media = expensive. Because corporate execs are finally beginning to understand how writing blogs or creating video can enhance SEO, lead generation, customer relationship management, and more, budgets seem to be loosening to allow marketers to create, as well as curate, content as a marketing strategy.

As such, we will be looking for marketing staff with more and varied skills. We’ll need people with great editorial skills; who can write blogs, white papers and slide presentations; and who can conceptualize and perhaps even edit video. If the marketing staff has those capabilities, the costs for content marketing get absorbed into the department and no longer represent a scary line item.” Source; Five Social Media Trends for 2012 | Social Media Explorer

Go to the source if you’d like to read the rest of the article — there are 4 more predictions waiting for you! In the meantime, comment, call or ‘connect’ so we can talk about how this applies to your organization…