Danny Brown has some helpful information this morning on how to introduce social media to your business…
“Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear.
Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the difference between staying afloat and going under. So why the problem?
One of the main reasons is that businesses – whether it’s the CEO, top-tier management or otherwise – are looking at social media as an individual medium, much like PR or marketing.
This is where the cracks start to appear. Social media benefits companies the most when it’s used as part of an integrated campaign.
Social media is also perfect for reaching out and connecting with your audience, as opposed to just selling them something. Sure, you’re still selling your brand or product – but this time, it’s in an “encouraging to ask questions” approach instead of “this is us and you’ll like it” one.
Accepting that social media needs to be approached as an integrated strategy rather than a standalone campaign is the first step businesses need to take. After that, the job gets a little bit easier.” Source; Introducing Social Media to Your Business
Here’s a helpful infographic he shared as well…
Follow the ‘source’ link above if you’re interested in Danny’s perspective. Comment, call or ‘connect’ if you’re not sure how to apply it to your organization…
- Small Business Stuck in Neutral on Social Media (infographicsarchive.com)
- Small Business Social Media Infographic (socialnomics.net)
- The Corporate Social Media Summit Europe (viralblog.com)
- The ROI of Social Media is… (rescuemarketing.com)