Have you heard it said that we tend to agree with experts who agree with us? Well? I really agree with these guys…
Red Rocket Media, a specialist content marketing agency, surveyed marketing professionals across a wide range of sectors and found that 32% of businesses cited ‘lack the time’ as their biggest social media challenge, closely followed by 28% who cited ‘creating original content’. Others included: deciding what to say (17%), measuring ROI (13%) and engaging with customers (10%).
“The results from this survey very much echo the message we are hearing from our own customers” says Matthew Hopkins, Managing Director of Red Rocket Media. “As businesses embrace social media marketing they are very quickly realizing that to get results, you need to invest a serious amount of time in creating original content which will engage your readers: time, the majority of them just do not have.”
When asked about their main social media objective, 35% cited ‘increase brand awareness’, followed by ‘form deeper relationships’ (30%) and ‘generate leads’ (15%). 10% stated ‘increase website traffic’ as their main objective with the remainder being split between ‘enhance search engine rankings’ and ‘create buzz’.
For years now I have been saying that I believe the single biggest issue in social media is how do I add content marketing activities to my already overflowing plate and still get home for supper? That is why I developed the ‘e1evation workflow’ for inbound marketing. Comment, call or ‘connect’ so we can talk about how this applies to your organization…
- How to Measure Social Media ROI Like the Experts (hubspot.com)
- Of Businesses and the Social Media Challenge (socialnomics.net)
- Small Businesses Embracing Social Media With Integrated Approach (marketingprofs.com)