Pawan Deshpande, CEO HiveFire, Inc. recently wrote…
Last month, HiveFire unveiled the findings of its 2011 B2B Marketing Trends Survey. Marketers, media and influencers alike immediately took notice of one of the key findings: 82 percent of B2B marketers now use content marketing, outpacing traditional tactics like search marketing, events, public relations and even print, TV or radio ads. Content marketing, the survey showed, is here to stay.
But, is that really news? Smart marketers have long understood that audiences no longer want to be contacted with pushy sales messages that deliver no real value and have adjusted their strategies accordingly—often with compelling content in whitepapers, e-books and more recently, video.
For me, the interesting statistic that stood out from the data we pulled points to how marketers are making content marketing work in their organizations: content curation, the process of finding, organizing and sharing online content. Fifty six percent of B2B marketers said they use content curation in their marketing strategies, up a whopping 17 percent from just six months ago, when HiveFire conducted its Content Curation Adoption Survey 2011.
He goes on to cite the following curation ‘best practices’…
- Focus on what you know
- Be timely
- Mix in original and curated content
- Include competitors
- Keep it simple with technology
You can go to the source if you’d like to get all of this thoughts. Following these best practices will not only make your blog and social media content more interesting, but it will drive Search Engine Optimization [SEO] as well saving you time AND money – done effectively it may even make you a thought leader. Comment or ‘connect’ to discuss how this applies to you and your organization…
- 5 Steps for Curating B2B Content (hubspot.com)
- B2B Marketers Moving Toward Online Content Strategies (marketingprofs.com)
- Why Content Marketing Is King (entrepreneur.com)
- Want To Be The ‘Go-To’ Brand? Create and Curate Content (cmo.com)
- HiveFire to discuss online content marketing at Cleveland marketing event (creativedepartment.com)