How to Design a Content Marketing Strategy in 3 Simple Steps

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Is your social media strategy the equivalent of ‘ready, fire, aim’? Ponder this…

First, look at your business goals. Twitter itself isn’t a business goal – but what you can do with it is. For example, consider offering a reduced customer response time to queries, or first-sight of discounted products and sales.

Second, know your audience. You might use Twitter to enhance customer service, but are your customers there, on Twitter itself? Are they the right customers, if so? Your content is only relevant and interesting if you’re actually reaching the people it’s meant for.

Third, plan your social message. Everything you say not only reflects on your brand, but stays there. A couple of ill-considered tweets won’t go away anytime soon. And don’t go in all guns blazing and then tail off after getting your customers interested – they won’t come back in a hurry. At the heart of every tweet should be the customer – ask yourself, what does this tweet give my customer? Can they use it? Does it help them?

Fourth, measure and evaluate. Watch carefully to see how your customers respond. Perhaps they are more engaged in the evening, or at lunch. Adapting your strategy accordingly is a sure-fire way to give your customers what they want, and need. Make sure your goals are achieved, and work out how you will know you’ve achieved them – if its to grow your sales, how will you plot the customer journey from Twitter to checkout?

Time to get your content strategy together – and don’t touch Twitter without it!

How to Design a Content Marketing Strategy in 3 Simple Steps | Business 2 Community

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