How to Develop Your Personal Brand Within a Corporate Brand

My good friend and [sometimes] collaborator Dana VanDen Heuvel has some great thoughts on building your personal brand within a large organization…

Social media marketing within a large business has its benefits, but when it comes to figuring out a way to incorporate all facets of the business into the plan, things become a little dicey. While it’s great to take advantage of the name recognition of a corporate brand on social networks, many companies and individuals within those companies can stand to benefit from creating individual brand advocates within the company.

For example, think of a realtor working under a national real estate firm. Would it make sense for every realtor to have access to the corporate social media accounts? I can only imagine the mayhem that would ensue as a result of hundreds of Facebook page administrators. Here are some tips for developing your personal brand within a large corporate brand, using social media.

You’re the Expert

The number one argument for creating your own individual brand when you work within a large corporation is the level of expertise that you can personally bring to the table. Who do you think knows more about personal finance? A social media manager, or you, the financial planner working for Edward Jones? Sure the social media manager knows the best strategies for engaging social media followers, and she might be up on the latest social network tips and tricks, but I guarantee when it comes down to business you have the upper hand.

Social media is all about content and the kind of information you share with your followers. You’re the only one who can tell your followers about a great house that just went on the market in your area, or the potential returns on a new mutual fund that you manage. That’s why it is so important to develop your own personal brand on social networks so that you can interact with followers and impart on them your knowledge and expertise.

How to Develop Your Personal Brand Within a Corporate Brand :: MarketingSavant

I think it’s very important in this day and age that we all look upon ourselves as free agents no matter where our paycheck comes from. Strong personal branding combined with business blogging on a powerful but free platform like WordPress.com may be all you need to be perceived as an industry expert. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization and your goals…