Author Jonathan Goodman talks about blogging as a means of building influence…
I’m a nobody. Scratch that; I was a nobody. I work as a personal trainer in Toronto; I had no connections, knew nothing about blogging, and hadn’t written anything since University.
What I did have was an idea and, with the right know-how, an idea is powerful enough to break through all barriers.
I’m not the first person on the Internet to talk about fitness. On the contrary, I’m about the 1 000 000th. My idea, though, was to be different and I decided to cover topics that nobody else was covering.
You see, every fitness guru on the planet gives suggestions pertaining to exercise prescription, while nobody was effectively teaching trainers how to actually train. After all, isn’t learning how to effective teach more important than a fancy new version of the squat?
That was my idea: “I’m going to be the one to bring non-exercise prescription advice to personal trainers.”
Interested? Go to the source for more. Comment or ‘connect’ to discuss how this applies to you and your organization…


