In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources.
But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company?
If you struggle with the concept of online transparency in the 2.0 world, you’ll want to go to the source and read the rest of Jay’s thoughts about the six stages of ‘opening the kimono’. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…
- 14 Tips To Source and Create Great Content For Social Media (jeffbullas.com)
- How to ensure your content marketing is sustainable (e1evation.com)
- A-to-Z Internet Marketing News: Bloggers Beware, Google Trust, Mobile SEO, New Twitter, SMBs Heart SEO (toprankblog.com)