The 6 Stages of Exposing Yourself with Content Marketing @e1evation

The 6 Stages of Exposing Yourself with Content Marketing

By Todd Lohenry + on December 10, 2011 in Content Marketing, Social Media, Tools

Jay Baer recently posted this and I found it interesting because I think it addresses a fundamental concern that most of my clients have about content marketing…

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources.

But have we let the pendulum swing too far? Is it always a net positive to create and give away content on behalf of your company?

The 6 Stages of Exposing Yourself with Content Marketing | Social Media Today

If you struggle with the concept of online transparency in the 2.0 world, you’ll want to go to the source and read the rest of Jay’s thoughts about the six stages of ‘opening the kimono’. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…