Every Day is Someone’s First Day

Connecting (Chris Brogan)

Image by petermello via Flickr

Chris Brogan shares some good thoughts about user experience…

I took my first ever yoga class the other day, thanks in part to having a yoga instructor girlfriend. It was at a really nice studio in northern Massachusetts called Roots to Wings. My instructor, Beth, was very aware that I was new. She was very aware that this was my first ever yoga class, and that how I received every bit of this class would likely shape my perception of yoga. Think about that, the burden on that instructor’s shoulders. Beth is watching me try to figure out her instructions worrying (at least a bit) that if I don’t get it, if I don’t enjoy the class, and thinking that she’s got to deliver a great experience to me so that I’ll consider going forward with the practice she holds so dear.

How often do we think about our own business that way? How often do we build experiences such that we’re welcoming of new people? Do we work enough on that? Do we help people get connected and involved? Do we make them feel like we realize it’s their first time and we’re here to guide them?

Designing a First Day Experience

If you think about the online experience, one way to design a first day experience is to build a “getting started” or “new here” page. Think about what could go onto that page. Maybe you can explain the story you’re working on telling with your business. Maybe you can use video and share introductory information in a personal way. And another way you can do this is to connect people to others in your community. There are many ways to start. Can you see it?

Source: Every Day is Someone’s First Day

I need to think about how to apply that to this site. Go to the source if you’re interested in hearing  the rest of Chris’ thoughts…

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