5 Key Takeaways of the New Twitter Redesign and Brand Pages

Takeaway 1: More Twitter Users, More Tweeting

The new focus on discovery makes Twitter a stronger contender for information gathering. The activity feed also allows users to feel more connected to the people they follow by giving users a better idea of how their tweets impact others, making Twitter much more appealing to the once hesitant user.

Embeddable tweets and new buttons will allow people to share the Twitter experience far beyond Twitter.com and social media management applications, bringing new people to the network. There could be a big boost in the current 100 million Twitter users, actual active users and daily average tweets.

Takeaway 2: Your Twitter Strategy is More Important than Ever

More users means more discussion about brands. Brands who aren’t on Twitter now have a designated home waiting for them to arrive.

Brands already on Twitter have to now think smarter about their approach, what content they want to spotlight in the featured tweet, and when to incorporate advertising. Twitter advertising will become more appealing, as promoted trends and promoted tweets will draw more attention to brand messages in the Discovery tab.

Takeaway 3: Focus on Multimedia Content

Make. More. Multimedia! Because videos and images are previewed within the discovery feed and on Brand Pages, businesses need to shed extra light on creating rich media content will make tweets stand out.

Takeaway 4: #MakeUseOfTheHashtag

Twitter is encouraging users to use hashtags to provide context to their tweets, which will in turn improve the Discover functionality. Brands should consider contributing to the larger discussion of #populartopics to create brand awareness.

Takeaway 5: Plan to Scale Social Media Efforts

Social media listening and management tools will be vital. Brands now have Twitter Pages, Facebook Pages, Google+ Pages, LinkedIn Pages and Groups, YouTube Channels and more. The ability to listen and engage across platforms in one place is the only way to stay ahead.

Source: 5 Key Takeaways of the New Twitter Redesign and Brand Pages « Radian6 – Social Media Monitoring and Engagement