Image via CrunchBase
Jill Kocher, journalist at Practical Ecommerce says…
At the centre of this form of communication and customer engagement is fresh content as Kocher says: “An etailer needs a creative angle to develop interesting, valuable, sharable content that remains relevant to its core product set.”
And once you have great content it is easy to share that information on social networks such as Twitter, Facebook, Google+ and LinkedIn in order to connect with their users.
With keywords linking back to your website using this range of content marketing techniques can boost organic traffic and search engine rankings.
I use Google Reader + Internet Explorer + Windows Live Writer to curate a fresh stream of content for this blog. Does it work? Well? Are you reading this?
:-D
Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…
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- Confessions of a Content Marketer (hubspot.com)
