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As businesses become increasingly global and competitive, social media is playing a major role because of its ability to bridge distances and enable the development of relationships, a key component for any business.
”It is totally reshaping the way organizations communicate,” says Andrea Goldberg, the president and founder of Digital Culture Consulting, LLC in Bedford, NY, and an industrial and organizational psychologist with a background in marketing, communications and human resources.
“Increased openness and collaboration are greatly impacting the workplace and leading to the creation of internal and external networks and communities. Driving much of this is the relatively new phenomenon of social media, which is also contributing to organizational effectiveness, branding and customer support,” Goldberg said.
A 2010 Burson Marsteller study of Fortune 100 companies found that 66 percent used Twitter; 54 percent had a Facebook page and half managed a corporate YouTube channel. And, according to another survey, 73 percent of businesses plan to increase their social media presence, while 90 percent of marketers have adopted social media as a valuable tool.
Savvy companies, both large and small, have recognized the value social media can bring to their organizations; something that employees and customers are expecting more and more.
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- How to Recover From Social Media Blunders (twistimage.com)
- What Do B2B Companies Have against Using Social Media? (socialnomics.net)
