The Surprising Truth About Blogging Every Day

Om Malik, GigaOm Founder's Salon

Om Malik

Stanford at PushingSocial shares his perspective on daily blogging…

For the last 2 weeks, I’ve done something I vowed I would never do.

If you are regular PS reader you may have noticed what I’m talking about.

I’m blogging every weekday.

This is a radical change for me because I secretly disdained daily blog writers.

I was skeptical that they could maintain a high level of quality. I thought they were overwhelming their readers. I feared that they were blessed with a talent that no one else had; like savants whose unique ability was writing blog posts.

I would have continues with my once-a-week schedule if it hadn’t read an article by Om Malik the founder of GigaOm. GigaOm is a super-blog that is a leader in the technology blogging space. I was curious how Om was able to grow the blog in a relatively short time.

This is what he said:

“I wrote every day and every day traffic went up”

Seriously?

Om, seemingly aware of my skepticism offered his proof from the last 10 years of blogging. His stats covering a decade of writing are humbling:

  • 11,165 posts
  • About 3 posts a day, every day for roughly 10 years
  • About 2 million words
  • About 215 words per post

He kept up his gritty ritual for a decade. GigaOm is the result.

Inspired, I committed to write every day. I’ve always known that if you want to get someone else’s results , you must be willing to work as hard or harder.

On November 29th, I committed to writing every day and publishing at least 5 times a week.  I didn’t announce my intention because I wasn’t sure I would be able to keep up the pace.

Thankfully, I was wrong.  Here is what I learned

Source: The Surprising Truth About Blogging Every Day | @PushingSocial

Of course, daily blogging is no so difficult if you are curating content like I’m doing here. On one level, curating is just bookmarking with style but when I do it effectively, my readers win, the original author wins when I amplify his original post and he/she gets a reference link and I win because this tactic feeds my Search Engine Optimization [SEO]. Does it work? Well, you’re reading this aren’t you?

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