Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You must provide relevant content for your prospects, customers and the public who – according to Ipsos’ research – spend over 10 hours a day consuming media.
From a marketing perspective, you need content at every step of the purchase process that educates and entertains without overtly promoting your offering.
According to research from Blog2Print’s Corporate Blog Survey (see the chart), one out of two companies view blogs as a cost of doing business, which is a weak rationale for a marketing initiative. These respondents are overlooking a blog’s capability to act as control center for their content marketing.
Are you looking to justify blogging in your company? Here are twelve points to consider.
Go to the source if you’d like Heidi’s 12 reasons. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization…
- A Marketer’s Guide to Content Curation (e1evation.com)
- 15 Reasons Why Marketers Don’t Use Content Marketing (business2community.com)
- The Beginner’s Guide To Content Marketing (e1evation.com)