I just started digging into Craig Bading’s book “Brand Stand” and it looks very promising…
There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and buying patterns of customers aligning more closely with their values, fertile ground is now provided for thought leadership campaigns.
Badings, Craig (2009-07-08). BRAND STAND (Kindle Locations 86-89). BookPal. Kindle Edition.
Lots of great info on ‘thought leadership’ marketing for brands. I’ll update this post when I’m finished…
- 12 experts on the key thought leadership trends for 2012 (e1evation.com)
- Thought Leadership e book – 12 Experts on the Thought Leadership Challenges of 2012 (thoughtleadershipstrategy.net)