Joost de Valk of Yoast

Content marketing — posting relevant content to this blog — is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I’m now focusing on doing Search Engine Optimization [SEO] ‘on purpose’ instead of by accident…

For a long time, I have depended on WordPress to do my Search Engine Optimization [SEO] organically without a lot of intentional effort on my part. Most bloggers know that WordPress has an excellent reputation for naturally producing great Search Engine Optimization [SEO] results. At the beginning of the year, however, I decided to become much more intentional about my brand online and decide what topics I really wanted to dominate online and go after them intentionally. That’s where Ronnie stepped in…

Ronnie helped me see how I could use keywords intentionally in my writing. He also gave me some insights into Panda — Google’s search engine algorithm — that really helped me get a grip on Search Engine Optimization [SEO] for content marketing.

Don’t get me wrong — WordPress is great — but in order to do Search Engine Optimization [SEO] on purpose instead of by accident, it needs some help. I found that WordPress is great, but if I want my content marketing to be effective and get me found for the things I want to be found for [wow, that was a tortured phrase] I’ve got to be more intentional.

Sooo. Here’s what I’m working on now…

• Learning from a smart guy like Ronnie who knows Search Engine Optimization [SEO] cold
• Using a plugin like InboundWriter that forces me to align my WordPress writing with my Search Engine Optimization [SEO] objectives
• Evaluating a Search Engine Optimization [SEO] plugin like Yoast that will rock my Search Engine Optimization [SEO] and take it to the next level

I’ll be the first to admit that I’m no expert in this area — I’m just a ‘seeker’ — but I’m happy to share the good stuff I found this week via Storify…

• 5 Tips for Successful Content Marketing (netchunks.com)
• 89 percent of consumers use search engines for purchase decisions (brafton.com)
• How to Optimization Local SEO (brandignity.com)
• Your WordPress Blog Interaction with SEO (idoblogs.com)
• Content Marketing Trends for 2012: What’s in and What’s Out (marketingprofs.com)