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Blogging and content marketing roundup for 4/23/2012

By + on April 23, 2012 in Blogging, Content Management, Content Marketing

Last week the Center for Marketing Research at the University of Massachusetts Dartmouth came out with a report that said that blogging is on the decline and that Facebook and Twitter are taking over…

A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to engage with and inform customers.

Since 2007, The Center for Marketing Research at the University of Massachusetts Dartmouth has looked at social media usage amongst corporates in the Inc. 500, how that compares to those in the Fortune 500, and to previous years. The latest report, which presents data from 2011, showed that blogging has declined for the first time amongst the Inc. 500, with just 37 percent now using a blog amongst their marketing arsenal, compared to 91 percent who use social media.

Facebook is the most popular social network amongst Inc. 500 companies, with 74 percent using it, a fraction ahead of LinkedIn (73 percent), with Twitter (64 percent) rounding out the top three. Both Facebook and Twitter have shown growth within the Inc. 500 in the past three years.

via Corporate Blogging Declines As Twitter, Facebook Take Over [STUDY] – AllTwitter.

Me? I think that organizations that make changes to their content marketing strategy without careful thought are being extremely short-sighted…

Blogging still has many advantages that Facebook and Twitter don’t have.

  • Blogging is owned media; Facebook and Twitter are not…
  • Blogging is best for Search Engine Optimization [SEO]; Facebook and Twitter are not as intentional…
  • Blogging can drive social networks; Facebook and Twitter are only a subset of what’s on the internet…

If you’re thinking about ditching your blog — think different!

Here’s my weekly roundup of all things blogging and social media:


Blogging and content marketing roundup for 4/23/2012

Storified by Todd Lohenry · Mon, Apr 23 2012 12:57:35

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In the news:

Content Marketing: Get Trained Up [Slides]After posting this article on an internal website with the above title, I was asked to present my view on the 6 steps to effective conten…
More companies quit blogging, go with Facebook insteadWith the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Face…
13 Tips for Integrating Content Marketing Into Your Business ModelKeep a narrow focus and establish yourself as the go-to expert in your field and create your content with that at the forefront. You don&…
Corporate Blogging Declines As Twitter, Facebook Take Over [STUDY] – AllTwitterBy Shea Bennett on April 23, 2012 8:00 AM A new study has shown that blogging amongst brands and businesses is in decline as corporations…
Going the Distance: Content Marketing Lessons from the Boston MarathonApplied correctly, they will help you to be successful in content marketing, business, and life in general. People don't run a marath…
Corporate blogging: one easy way to get better marketing intelligenceThe “more” tag – which may have different names on different blogging platforms – is how you put a page break into your post. When you do…
5 Content Marketing Lessons from Jackie Robinson #42On an importance level, it's hard to compare what Jackie Robinson, and players like Hank Aaron and Larry Doby accomplished, but (as u…
WordPress 3.3.2 is outIt fixes a multitude of security vulnerabilities both in the main software and in external libraries for the blogging tool. Automattic ha…
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The Hierarchy of Web Presence OptimizationContent marketing is experiencing a lot of buzz lately, and it should be! Content marketing isn't new, but “optimized content marketi…

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