If you want to be a thought leader on the internet, I believe there are only two activities you need to master:
- Deepening your expertise using Gmail, Google Reader and Gist
- Documenting your expertise using blogging and social networks
These activities will give you a share of voice, which may lead to share of mind and market…
The Pew Study on Internet and the American Life reported that only 11% of Americans know how to use rss feeds to effectively make the news they need come to them. For that reason, I believe that Google Reader is THE killer app for ‘thought leadership‘ marketing. Mastering Google Reader immediately puts you in the top 10% of experts in your field if you use it well!
I’ll be speaking on the topic of “How to be a Google Reader Rockstar” again today at The Docking Station in Green Bay, WI and there’s still plenty of time to sign up. Don’t worry, though — if you don’t live in God’s country, I’ll be taping the hour long lunch and learn and posting it after the fact…
In the meantime, here’s my weekly roundup of all things Google that caught my eye this past week. Scroll all the way to the bottom for a playlist of every screencast I’ve ever done on Google Reader!