The words are different, but the concept is the same. Digital C4 days ‘gather, curate, write, publish & share’. I say ‘consume, curate, create, connect and converse’ – I’ll let you decide which one is easier to remember. The bottom line? You need a ‘lather, rinse, repeat’ [easy to use and repeat] content life cycle [...]
This week in Facebook @e1evation
The Facebook IPO is now history and the dust is settling. How will the social media and the rest of the market react? How will the IPO affect social media trends? That story remains to be written…
How Higher Education Uses Social Media
According to Mashable, schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students’ lives, educational institutions are finally catching on, and catching up. When it comes to higher ed, there are not only opportunities [...]
Online Privacy Tips
Lately, I have been pondering the price of free. Perhaps it was the revelation @ Mashable that my Google information is worth $5,000 per year to marketers that got me thinking, but for the time being if you decide to use these tools, at least be smart about how you do it… Online Privacy Tips [Infographic] [...]
A Who’s Who of Social Media
Not all social networks are created equal. Knowing which one to use in order to reach your target audience is critical. This infographic may be of some help… Visual Loop – A Who’s Who of Social Media
Thoughts for a Monday morning…
This morning I had to travel 225 miles from Warrenville, IL to Algoma, WI at 5 in the morning. Needless to say it cut into my blogging time. I thought I’d use it as an opportunity to test SoundCloud for audio blogging. This was dictated to SoundCloud on my Google Nexus S while driving in [...]
Blogging and its role in content marketing
Blogging is fundamental to an effective content marketing campaign. In my humble opinion no other tool is more effective in driving people to your thought leadership position. Why?
Content marketing and Search Engine Optimization [SEO] trends in my world
Content marketing — posting relevant content to this blog — is the way I have done Search Engine Optimization [SEO] in the past. Thanks to my Search Engine Optimization [SEO] bff Ronnie Binser of Video Leads Online, I’m now focusing on doing Search Engine Optimization [SEO] ‘on purpose’ instead of by accident…
Protected: Content management and marketing for thought leadership; the book
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