Posted on April 16, 2012
by Todd Lohenry
in Blogging, Curation, Tactics, Technology, Tools
http://youtu.be/w5DJPH_lFWA
I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are [...]
Posted on February 17, 2012
by Todd Lohenry
in Blogging, Content Management, Content Marketing, Curation, Facebook, Google+, LinkedIn, Social Media, Thought Leadership, Thoughts, Twitter
An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book ‘Brand Stand’, Craig Badings writes… The more research you do on the topic [on which you choose to focus] the more you will understand [...]
Posted on January 31, 2012
by Todd Lohenry
in Content Management, Content Marketing, Curation, Social Media, Tactics, Technology, Tools
On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight [...]
Posted on January 19, 2012
by Todd Lohenry
in Content Marketing, Curation, Social Media, Tactics, Thought Leadership, Thoughts
http://www.youtube.com/watch?v=J-0UlkmVB0M&feature=youtu.be
I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders [...]
Posted on January 17, 2012
by Todd Lohenry
in 5 Minute University, Facebook, Featured, Technology, Tools
Here’s another ’5 Minute University’ session. This time on one of my favorite tools, Evernote… Here’s a bonus riff that I just added! Here’s an outline of the topics… 1 Why Evernote? 1.1 Google Notebook replacement 1.2 Addresses the ‘collection bucket’ issue 1.3 Key features 1.3.1 Capture anything 1.3.2 Access anywhere 1.3.3 Find things fast [...]