Posted on April 16, 2012
by Todd Lohenry
in Blogging, Curation, Tactics, Technology, Tools
http://youtu.be/w5DJPH_lFWA
I coach a lot of people on how to use WordPress effectively for ‘thought leadership’ marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you’ve ever read a book with a child, you probably know they find pictures more interesting than words; but are [...]
Posted on February 17, 2012
by Todd Lohenry
in Blogging, Content Management, Content Marketing, Curation, Facebook, Google+, LinkedIn, Social Media, Thought Leadership, Thoughts, Twitter
An editorial focus and calendar that reinforces it may be the single most important thing you can do if you want to blog for thought leadership. In his ground breaking book ‘Brand Stand’, Craig Badings writes… The more research you do on the topic [on which you choose to focus] the more you will understand [...]
Posted on January 31, 2012
by Todd Lohenry
in Content Management, Content Marketing, Curation, Social Media, Tactics, Technology, Tools
On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight [...]
Posted on January 19, 2012
by Todd Lohenry
in Content Marketing, Curation, Social Media, Tactics, Thought Leadership, Thoughts
http://www.youtube.com/watch?v=J-0UlkmVB0M&feature=youtu.be
I maintain that ‘how do I add content marketing to my plate and still get home for supper?’ is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders [...]
Posted on January 4, 2012
by Todd Lohenry
in Content Marketing, Curation, Facebook, Featured, Social Media, Tools
Here’s some important data on consumption, curation and creation from Brian Solis… According to Forrester Research, overall adoption of social technologies has effectively reached saturation. 80% of people in the US engage with social media, which is equal to the number of people who text via SMS or equivalent to the ubiquity of those who [...]
Posted on December 31, 2011
by Todd Lohenry
in Content Management, Curation, Social Media, Thoughts, Tools
mjfern? If you blog, you will have critics. Recently someone took me to task for this post on this blog… Go to the source if you’d like the rest of his perspective. Comment, call or ‘connect’ so we can talk about how this applies to you and your organization… via A Marketer’s Guide to Content [...]
Posted on December 29, 2011
by Todd Lohenry
in Content Management, Content Marketing, Curation, Featured, Tactics, Thoughts
Here’s an interesting perspective from Karol Kroll… Information overload is a creature that has been growing on the Internet’s back since its beginnings. The bigger the Internet gets, the more information there is. The more quality information we see, the more we want to consume it. The more we want to consume it, the more [...]
Posted on December 28, 2011
by Todd Lohenry
in Content Marketing, Curation, Facebook, Tools
Image via CrunchBase Kipp Bodnar of HubSpot shares his thoughts on curation as a marketing strategy… There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become [...]