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Last week the Center for Marketing Research at the University of Massachusetts Dartmouth came out with a report that said that blogging is on the decline and that Facebook and Twitter are taking over… A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to [...]

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On Effective Business Development

By Todd Lohenry + on April 21, 2012 in Content Management, Content Marketing, Thought Leadership, Thoughts

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]

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My Top 3 Twitter Tools

By Todd Lohenry + on April 9, 2012 in Content Management, Curation, Featured, TODDx Talks, Twitter

http://youtu.be/3R1M5GuXAlQ

Here are my favorite Twitter tools at the moment…

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How to Be a Leader in an Age of Information Overload

By Todd Lohenry + on April 4, 2012 in Content Management, Content Marketing, Thought Leadership, Thoughts, TODDx Talks

I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most [...]

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On sharing…

By Todd Lohenry + on April 3, 2012 in Blogging, Content Management, Content Marketing, Thought Leadership, Thoughts

http://youtu.be/yocKV5iIso0

The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…

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