Posted on April 23, 2012
by Todd Lohenry
in Blogging, Content Management, Content Marketing
Last week the Center for Marketing Research at the University of Massachusetts Dartmouth came out with a report that said that blogging is on the decline and that Facebook and Twitter are taking over… A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to [...]
Posted on April 21, 2012
by Todd Lohenry
in Content Management, Content Marketing, Thought Leadership, Thoughts
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]
Posted on April 4, 2012
by Todd Lohenry
in Content Management, Content Marketing, Thought Leadership, Thoughts
I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most [...]
Posted on April 3, 2012
by Todd Lohenry
in Blogging, Content Management, Content Marketing, Thought Leadership, Thoughts
http://youtu.be/yocKV5iIso0
The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…
Posted on February 24, 2012
by Todd Lohenry
in Content Management, Technology, Tools
I’m a huge fan of Evernote and it seems recently that almost every day I find another reason to love it. Perhaps the most important reason lately is that it fits nicely into my Getting Things Done [GTD] world and is a massive productivity booster. Evernote is my über-container — everything goes in there! Why? [...]