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Blogging and content marketing roundup for 4/30/2012

Posted on May 1, 2012 by in Blogging, Content Marketing, Social Media

My weekly roundup of all things blogging and content marketing…

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Blogging and content marketing roundup for 4/23/2012

Posted on April 23, 2012 by in Blogging, Content Management, Content Marketing

Last week the Center for Marketing Research at the University of Massachusetts Dartmouth came out with a report that said that blogging is on the decline and that Facebook and Twitter are taking over… A new study has shown that blogging amongst brands and businesses is in decline as corporations turn to social media to [...]

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On Effective Business Development

Posted on April 21, 2012 by in Content Management, Content Marketing, Thought Leadership, Thoughts

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]

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Blogging and content marketing roundup for 4/9/2012

Posted on April 9, 2012 by in Blogging, Content Marketing

My weekly roundup of all things blogging and content marketing…

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How to Be a Leader in an Age of Information Overload

Posted on April 4, 2012 by in Content Management, Content Marketing, Thought Leadership, Thoughts

I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most [...]

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On sharing…

Posted on April 3, 2012 by in Blogging, Content Management, Content Marketing, Thought Leadership, Thoughts

http://youtu.be/yocKV5iIso0

The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…

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10 Great Ideas for Valuable Curated Content

Posted on April 3, 2012 by in Blogging, Content Marketing, Google, Social Media, Thought Leadership

I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well… Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a [...]

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My morning reading and curation workflow…

Posted on March 28, 2012 by in Content Management, Content Marketing, Featured, Search Engine Optimization [SEO], Technology, Thought Leadership, Thoughts

http://youtu.be/zaNhjHsSYCA

How I efficiently read and share news as a means of ‘thought leadership’ marketing…

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[Almost] everything I think I know about the mechanics of curation

Posted on March 26, 2012 by in Blogging, Content Management, Content Marketing, Featured, Thought Leadership, Tools

http://youtu.be/SLBk9cdE86E

Every screencast I’ve ever done on the mechanics of curation!

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