Posted on April 21, 2012
by Todd Lohenry
in Content Management, Content Marketing, Thought Leadership, Thoughts
Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? ‘Thought leadership’ marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning [...]
Posted on April 4, 2012
by Todd Lohenry
in Content Management, Content Marketing, Thought Leadership, Thoughts
I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most [...]
Posted on April 3, 2012
by Todd Lohenry
in Blogging, Content Management, Content Marketing, Thought Leadership, Thoughts
http://youtu.be/yocKV5iIso0
The first commandment of social media is ‘share, share, share’. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement…
Posted on April 3, 2012
by Todd Lohenry
in Blogging, Content Marketing, Google, Social Media, Thought Leadership
I’m a huge fan of curation as a means of attracting attention to your thought leadership position. Here’s a great perspective from HubSpot on the value of curation done well… Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) can be a [...]
Posted on March 19, 2012
by Todd Lohenry
in Blogging, Content Marketing, Search Engine Optimization [SEO], Thought Leadership
Every day I take a look at the old editorial calendar and roundup the best content I found in the previous week on my key topics, namely content management and marketing for thought leadership including Facebook, Google+, LinkedIn, Twitter and enewsletters. Mondays are all about blogging and content marketing. Earlier today I posted my thoughts [...]