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Are You Standing Out Today?

By Todd Lohenry + on December 16, 2011 in Thought Leadership

One of my favorite bloggers, Nilofer Merchant, is on to something here… People buy two categories of things. The distinct. And the generic. The distinct items are the things that have a limited commodity, that are artisan in nature, that are worth paying a premium for. They stand out for some reason. The generic items [...]

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Why hire me?

By Todd Lohenry + on December 13, 2011 in Blogging, Content Marketing, Featured, Thought Leadership

If you can read and understand this… “Automated Browser Activation An alternative to manual browser activation is to add the following iframe code to the footer of your blog: <iframe src=”http://yourblogdomain/wordpressinstalldir/wp-mail.php” name=”mailiframe” width=”0″ height=”0″ frameborder=”0″ scrolling=”no” title=”"></iframe> Edit the above line of code so that it refers to the location of your wp-mail.php file. Add [...]

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The trap of social media noise

By Todd Lohenry + on December 11, 2011 in Content Marketing, Social Media, Thought Leadership

Thought provoking words from Seth Godin this morning… If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product… and social media looks like the [...]

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Profiles in excellence; Gemma Stone

By Todd Lohenry + on December 9, 2011 in Featured, Thought Leadership, Thoughts, Tools

http://www.youtube.com/watch?v=Kphvmfi0NqA&eurl=http%3A%2F%2Fwww.gemmastone.org%2Fblog%2F&feature=player_embedded]

My life’s work is to use the “good, fast, and cheap” tools I have to put great thinkers in the spotlight and give them a bigger platform from which to share their thoughts with the world. One of the people I have been recently blessed to work with is Gemma Stone and I’d like to [...]

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How Your Personal Brand Will Get You Hired

By Todd Lohenry + on December 7, 2011 in Blogging, Curation, Social Media, Thought Leadership, Tools

Image by stefano principato via Flickr Author Heather Huhman has some good reasons as to why you should pay attention to your personal brand – especially when it comes to finding work… Here are some reasons how your personal brand can get you hired. It will make you stand out. By creating your personal brand [...]

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Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

By Todd Lohenry + on December 5, 2011 in Content Marketing, Curation, Social Media, Thought Leadership

Pawan Deshpande, CEO HiveFire, Inc. recently wrote… Last month, HiveFire unveiled the findings of its 2011 B2B Marketing Trends Survey. Marketers, media and influencers alike immediately took notice of one of the key findings: 82 percent of B2B marketers now use content marketing, outpacing traditional tactics like search marketing, events, public relations and even print, [...]

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Are you an expert?

By Todd Lohenry + on December 1, 2011 in Blogging, Content Marketing, Thought Leadership

…then practice like one! “When it comes to starting out as a beginner and pursuing the path to “expert” status, many people become disheartened because of their incorrect belief of what an expert is and is not. Luckily, scientific research has given us a true look into what it takes to become an expert, and [...]

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Building thought leadership in an age of curation

By Todd Lohenry + on November 21, 2011 in Content Marketing, Curation, Featured, Thought Leadership

Here’s a great preso on curation and thought leadership marketing… Building Thought Leadership through Content Curation View more presentations from Corinne Weisgerber Comment, call or ‘connect’ so we can talk about how this applies to your organization…

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Thought Leadership 2.0

By Todd Lohenry + on November 20, 2011 in Social Media, Thought Leadership

In the world marketing, and particularly with the explosion of social media, no term is more overused than “thought leadership.” Yet the expression is often misunderstood. To illuminate why, I interviewed James Durham, a lawyer and chief marketing officer of McGuireWoods. I hoped he could help me demonstrate that although “thought leadership” is overused, the [...]

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