Salesforce Optimization

If the truth be told, I’ve spend most of my career in sales or sales management. I got interested in internet marketing because of the potential it has for generating leads. These days, when it comes to sales or sales management issues, I’m most likely to partner with the excellent folks at Exsell, Inc. in Green Bay. I’m much more interested in the technology side of sales these days and that means CRM [customer relationship management] tools like Salesforce.com, etc. Why CRM?

“Excellent customer service is about being aware of customer needs and reacting to them effectively. CRM helps you to understand, anticipate and respond to your customers’ needs in a consistent way, right across your organization.

Practicing CRM requires an efficient and integrated internal business system. Many businesses benefit from the organizational discipline CRM imposes, as well as from the technology itself.

CRM will help your business if you view it as a set of tools that let you do more more for, and get more from, your customer.

CRM can:

• Develop better communication channels
• Collect vital data, like customer details and order histories
• Create detailed profiles such as customer preferences
• Deliver instant, company-wide access to customer histories
• Identify new selling opportunities”

Source: CRM -- Customer Relationship Management -- CRM: What are the benefits?

Comment, call or contact me and let me know what YOU think…